The Tobii 1750 Eyetracker and Usability Research Dr. Kathryn Summers was one of the first researchers in the DC metro area to supplement her user research with eyetracking. SUMMERS Consulting recommends eyetracking for all usability testing because it allows the moderator to perceive what users are doing without verbal interrupt. It also allows observers to watch in real time where users are looking as they explore websites and attempt tasks. Why Eyetracking? Eye tracking can provide objective results without the "filtering" of the user's logical mind or the influence of a moderator. Where people look can more accurately reflect their thinking and what information they are processing - insights that cannot be obtained directly with other testing methods. With our Tobii eyetracker, you will be able to observe how a user's eyes move across your design in real time. University of Baltimore (UB) Lab SUMMERS Consulting also enjoys a partnership with the University of Baltimore's Eyetracking User Research Lab. UB Lab features: Gaze replay, gaze plot, and hot spot maps of user gaze data using Tobii 1750 eyetracker and ClearView software Digital picture in picture capability via Morae, or a scan converter Professional high-fidelity sound system Observation room with one-way mirror and dual monitor's that mirror participant screen UB Lab Details: Address: 1420 N. Charles Street, Baltimore, MD 21201 Hours: 9:30 am - 8:00 pm Directions Copyright© 2000-2007 SUMMERS Consulting   Tobii 1750 Eyetracker ClearView is used for data analysis and visualizations including hotmaps, gazeplots, and gaze replay.